The Use of Social Media for Advertising

Part I The product that is to be advertised is clothes for the young generation. One of the tools for promoting these products on the net is Instagram. The latter perfectly suits the goals of the adv...

The Other Side of Google Inc.

Ethical business is a serious concern in modern business. The concept was developed after the industrial revolution, when it was evident that business could go to any length to obtain profits. The asp...

Cost Accounting

Justify the importance of Cost Accounting for different types of organizations (eg. manufacturing organizations, service organizations, government organizations). Organizational leaders are ta...

Innovation of Mercedes

IntroductionOver 120 years ago, German car engineer Karl Benz created what is widely believed to be the world's first gas powered automobile, the Benz Patent-Motorwagen. Known today as Mercedes-Benz, ...

Uber Project

Executive SummaryThis project analyzes Uber, a company that offers taxi-ordering services via the mobile app and operates in 40 countries. The research shows that it is doing well now and is likely t...

Case Study D.R. Horton

TitleThis paper examines the competitive capacity of D.R. Horton Company, its problems and ways of solving them based on a SWOT analysis.Problem StatementD.R. Horton is an established company that is ...

Marketing Analysis: Dove White Beauty Bar Soap

Branding Strategy Dove White Beauty Bar Soap is owned and produced by Unilever. It appeared in 1956 when the unique formula of soap devoid of alkali was created. Such an approach allowed Dove White B...

Demographic Segmentation

The marketing science is filled with numerous approaches, models, strategies and terms which are called to perform the analyzing and observational function. One of the most important features marketin...

Outsourcing

Outsourcing is the contraction of business processes to other parties and may involve the transfer of employees or assets from one company to another. It might incorporate offshoring or foreign and do...

Business Philosophy

Four Seasons Hotels and Resorts are widely known in their industry as a hospitable and decent company. The members of its team, from the founder and CEO, Isadore, to the ordinary employees, all work t...

Market Definition and Opportunity

There has been a great evolution in modern day businesses. Many organizations now shift to the usual local market and focuses on international markets, to further their capabilities to capture, manage...

Standard Aero

Airplanes are one of the modes of transport used by people to get to a certain destination. A number of different aspects need to be considered in the field of aviation, which requires a lot of attent...